Sr. Vice President, Paid Planning & Buying
Profession: Sr. Vice President, Paid Planning & Buying
Company: WeberShandwick Worldwide
Vanessa Wickham-Baker has managed the media research, planning and buying activities for Weber Shandwick clients for more than nineteen years. She has an extensive background in developing targeted advertising campaigns for niche markets. She combines advertising and creativity with marketing and media analysis to develop effective selling strategies that impact a variety of diverse markets. Vanessa has specific expertise in campaigns targeting multicultural audiences including African American, Hispanic and Asian populations, as well as women and senior audiences specifically.
She has developed and supervised advertising campaigns for clients including; Maryland Aviation Administration/BWI Marshall Airport and Martin State Airport, Cristal Global, Johns Hopkins University, Maryland Health Connection, the IRS, U.S. Navy, MD529 (formerly College Savings Plans of Maryland), Isle of Capri Casinos, BGE, UNCF, Catholic Charities, Constellation Energy, Condor Airlines, the YMCA, United Way of Central MD, Maryland State Lottery and numerous financial services organizations. With more than 28 years of experience in media buying at the national, regional and local levels, she has directed advertising campaigns for a wide variety of industries and organizations including associations, political, government agencies, corporations, consumer products and business-to-business companies.